Danish Designer Wins H&M Award

丹麥設計師獲得H&M設計大獎

畢業于倫敦時尚學院28歲的丹麥設計師 Stine Riis，在 Stockholm 的梅賽德斯.奔馳時裝周，獲得 H&M 首屆年度國際設計大獎。設計師會得到5萬歐元的獎金。今年秋天，她的15件系列作品將會在 H&M 瑞典、丹麥、英國、德國、比利時、荷蘭等國的旗艦店出售。

EYE ON THE PRIZE: Swedish high street retailer Hennes & Mauritz has named Danish designer Stine Riis as the winner of its first annual international H&M Design Award. The 28-year-old, who graduated in June from the London College of Fashion, unveiled her designs today at Stockholm’s Mercedes-Benz Fashion Week. She will receive a cash prize of 50,000 euros, or $65,750 at current exchange, and H&M will produce some 15 pieces from the collection to be sold in early autumn in selected flagship stores in the countries that took part in the competition: Sweden, Denmark, the United Kingdom, Germany, Belgium and the Netherlands.

Riis said her collection, titled “Decadence & Decay,” was inspired by the felt sculptures of Robert Morris and illustrated her commitment to creating clothes destined to last for more than one season. That might make her a surprising choice to work with one of the world’s leading purveyors of fast fashion, but the budding designer saw no contradiction. “It will still be my designs and I think my designs have longevity,” she said. “I think it’s also my opportunity to tell my vision as a designer, and hopefully the customer will understand my idea.”

H&M said Riis would take part in the production process. “We see this as a great way for the winner to get more experience and learn more about the industry and we hope this experience will help her in setting up her own business,” it said. Riis said she would also show her creations alongside four other up-and-coming designers at Copenhagen Fashion Week on Friday. She plans to present her first commercial collection to retailers in August. “I’m really looking forward to starting my own brand,” she said.

（英文信息來自倫敦藝術大學）